I’m at the immigration control trying to find my Airbnb host’s phone number. It’s nowhere to be found offline. If only I had a local SIM card!
Living in Airbnb places for years, I have this problem over and over. I love Airbnb. I love their design-centric culture. And I kind of like the app. Still, it doesn’t solve the issue.
Same time, I’m a UX designer since 1999, working at Icons8. Prototyping is what I do a lot.
So, in this article, we’ll apply my skills to the redesign of the home screen of the Airbnb app.
It’s a concept, far from production. But if I were a part of the team, I’d say it’s good enough to discuss as well as make some prototyping and usability testing (we do a lot of usability testing here btw).
In substance, that’s what a user wants to do. What do users do when they launch the Airbnb mobile app?
Here is what it looks like:
During the first interaction, most mobile apps have to respond to the same questions:
1. Is it well done?
2. How much is it?
3. Try it
Airbnb is fantastic for these goals, answering all three questions.
For a returning user, the goals vary from app to app (and from a website to website). There are many books on that, and most are too wordy (like this one, otherwise good book).
In practice, you should do one of the following:
I’ll do the first part. I’ll brainstorm user experience with a team of one, just me.
Does Airbnb make a good job here? Nope.
Finding address is not easy.
You may tell there’s another section for that. Fair enough:
Once you click the last card, you can click a call icon, but no phone number to copy or even memorize. You have to dial, drop the call, copy it to Skype or something.
Now, when we have the user experience goals, we can redesign the app. Let’s suppose we have a day of the checking-in and redesign the app for that:
At the day of check-in, the home screen should have the card with the required information. All the internal ads can appear below (or never, fine with me).
Update: when the article was ready, I’ve noticed the tab is called Explore, not Home. However, it has a collection of cards with news and featured content, i.e. it serves the functionality of the home screen.
Let’s add data:
Of course, there’s a room for improvement.
Airbnb, please make us make sense out of it. Let us unlock it from your app, not from this app they show.
What are your ideas for the check-in?
Hey, let’s collect some goals and group them. For our website, I’m launching a campaign on Intercom. For Airbnb, let’s do it in this article (if you’re reading a repost, check the original on icons8.com/blog) in the comments. I promise to answer promptly.
What do you want to make on the day of check-in at Airbnb?
Let me start: to fill an immigration form while onboard, entirely offline. I need the address and the phone number.
Now it’s your turn.
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