Coming up with a small business website design that is fully functional is easier said than done. If you have a website that crashes, lags, isn’t visually appealing, or is hard to get around – you can kiss those conversions goodbye.
If visitors aren’t impressed within the first few seconds, you will lose them to a better website. That leads to many small business owners to ask themselves: how do I improve my website’s design? Below are some easy website design tips for small business owners.
Also, a complicated design can make your website slow – conversion rates drop by 7% with each second delay. So on top of picking a trustworthy provider with faster servers, a simple and elegant design can do wonders for your load speeds.
We’re seeing user-friendly minimalistic designs popping up everywhere. To illustrate how this design functions, let’s take a look at ETQ. The company has gone for a minimalistic approach that uses engaging product images and soothing background colors, without overloading the visitor’s senses. The website also loads quickly, allowing anyone to get to the business of buying shoes immediately.
Additionally, Studio Rotate°, an online branding and design agency, takes the clean, minimalistic design one step further. Their homepage doesn’t include any bold visual graphics or chunks of text. Instead, the users are presented with a light, quick loading and simple to navigate the page with one “Menu” button on the right side.
All in all, simple design doesn’t overwhelm the user and helps the website load much quicker.
People don’t browse using computers as much as they used to decades ago. These days, mobile devices have taken over, meaning you have to make sure that your small business website is mobile-friendly. Responsiveness is the key to mobile-friendliness.
Take Teixidó (branding and web design agency), for example. It was built with responsiveness in mind, allowing for seamless user experience across all devices. That is highlighted in the images below.
Color is a significant component of great design, and you need to experiment with it to come up with something great. Don’t just randomly pick colors and hope for the best. Make sure that you choose a color scheme that is in line with your brand or product.
If you look at Simply Chocolate’s website, they used a background with two layers to communicate their message – buy their Crispy Caramel chocolate bar. The top layer is a vertical gradient that goes from dark brown to light brown, representing chocolate and caramel. The bottom layer is white, which is the color of milk.
Even the fonts have these colors in them.
However, you don’t have to be conservative with color. While picking one shade and basing the whole color palette around it is a safe choice, you can take some calculated risks. Try going for more than one color if they match your brand identity.
For example, Anton & Irene design studio website uses color in an eye-catching and interesting way. They create a visually stunning contrast by mixing pastel hues with notably bright colors. The result? A nicely balanced homepage that’s visually attractive but not overbearing.
Overall, you could go for a monochromatic color scheme or choose a more daring palette. However, the most important part here is to be consistent in using color.
All of your small business communication should include the same coloring for a coherent brand image.
Social media has bridged the communication gap, allowing people to communicate with their loved ones easily. That is especially true if people are in different geographical locations from each other. It creates an opportunity for small businesses to get in on the action as well.
Platforms like Instagram, Facebook, and Twitter have millions of active users each day. By adding share buttons to your website, you can direct visitors to your social media pages for more content.
Social media icons can also be used to share content across social media, allowing a broader audience to get acquainted with what you do.
Besides that, social media integration could enhance your website design.
NOWNESS is a perfect example of how to connect social media to your website. They have placed social media icons in strategic places.
Note how seamlessly the social media icons blend into the design. They add both to the functionality as well as the design.
Adding images is a great way to make your website more appealing and deliver your message with high-quality visual design. And there are so many websites out there you can use to get high quality, copyright-free pictures like Icons8 Photos, Pixabay, Unsplash, and Stocksnap. However, you have to be smart when it comes to using images.
Here are a few tips to keep in mind:
A good example of a website that uses images in a clever way is Minimus. They have used a grid-based design in a way that communicates their message in a visually compelling manner. Mix that with great typography and color design, and you have yourself a stunning small business website.
However, you don’t have to overburden your homepage (or any other page of your website) with images. Revols, for example, chose to include a large-scale, high-quality picture of their product on the homepage.
Whether you’re filling your pages with a lot of imagery or using it minimally – make sure the pictures are high quality and relevant to your brand.
While the meaning of the text is essential, so is the visual appearance of it. Your choice of fonts, font sizes, text color, and other text attributes significantly affect how others see your brand. In short, typography is one of the critical elements of your brand image.
Here are several things you should keep in mind when formatting text on your small business website:
Let’s take a look at the House Creative website. They opted for two different fonts on their homepage.
The brand message is written in a bolded and bigger font than the menu at the very top. That’s because bigger and bolder font grabs the reader’s attention. The menu at the top utilizes a smaller yet very clear font. It’s visible even on the video background.
All in all, don’t only pay attention to what you write – make sure what you write looks good as well.
Your small business website design must make an unforgettable first impression. In fact, 75% of visitors create an image of a company based on how the website looks. And if visitors like what they see in terms of the design, your business instantly has more chances of being attractive.
So make sure you don’t over-do it with the design. Take your website’s design to the next level: get inspired with web design examples, choose simple, user-friendly, and minimalistic layouts, optimize the images, and use the color scheme thoughtfully.
About the Author: this is the guest post by Paul Mahony, Senior Content Creator at Hosting.Review, always on top of new trends in website creation, hosting, and UX niches.
Title image from Icons8 Photos
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