Favicon: Definition and How-To

Today, I want to discuss favicons and how to make them small, fast, and manageable. On this page, I will answer some questions about what a favicon is, why you should create one, and give tips on creating an unforgettable one.


The favicon (or favorite icon) is a small icon that appears in the bookmarks menu at the top right of the search bar. Usually, it’s a file called favicon.ico located in the root directory of your server.


Branding. Favicon serves as a visual mark to identify a website on the web, and it must look the part.

Usually, they’re just the brand or website logo shrunk down to 16 x 16 pixels, but any image can be used to represent a brand.

For our nazi readers: a favicon should not contain inappropriate symbols such as swastikas. Otherwise, Google will not show it and will use a generic favicon symbol instead.

Favicon Size

It isn’t straightforward.

In 2020, creating a favicon for multiple platforms is complex and challenging to get right, and it could take more than a dozen images to get the job done. If you are not working on a massive project with a corresponding budget, you do not have as much time to devote to a small task.

If you are interested in the history of iOS standards, I will refer you to an excellent article by its author. Otherwise, use the generator I suggest below.


You can either find an appropriate favicon or draw a new one. In this article, I will introduce ten of the best favicon generators and some tools to create your favicons from scratch.

Finding a Favicon

Use Icons8 to search for an icon that is appropriate to your website. Free tier must be enough.

Search for an icon that represents your industry or your website.

Download it in the maximum free resolution (up to 100×100, depending on the icon set).

Use any of the abovementioned generators to create a favico.ico file.

If not Icons8, there are some paid websites:

  • Streamline
  • Nucleo
  • Icon Finder
  • Noun Project

Favicon Generators

If you want to upload an image and have it converted to size and an ICO image file, several free favicon generators are available.

There are tons of these, but they are mostly the same. Simply insert your company logo, name, and image, and your website’s favicon is ready to use.

I like RealFaviconGenerator for careful technical research.

If not:

As a bonus, these tools will provide you with the HTML code required to upload favicons to your website.

Drawing a Favicon

Sometimes your logo doesn’t fit the tiny format, and you will have to simplify it.

I recommend using an image editing program like Lunacy (a free tool). It’s modern, beginner-friendly, and powerful enough.

If not, you may try

  • Sketch (Mac, $99/year)
  • Figma (cross-platform $12/mo).

Drawing icons is a craft. Creating icons for my whole professional life, I’ve noticed it takes about half a year of training to start making them right.

Couple of hints:

About the author
Ivan Braun, founder of Icons8

Review the checklist on creating an icon set, read about the types of icons in user interfaces, and learn how to integrate a huge library of design assets into your product.

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