Fashion retailers, end the return nightmare

We built an AI clothes changer to outfit over 70,000 football players. Now, we’re ready to reshape fashion with virtual fitting room technology.

Every returned item is a pain. As online shoppers, we know the frustration of ordering clothes and finding they don’t fit. As online sellers, you know the cost every time something comes back.

Stats are brutal:

• Up to 30% return rates for some retailers and clothing categories according to Shopify
• 16.9% average e-commerce return rate in 2024, according to NRF/Happy Returns
• 66% of retailers now charge return fees, but are still losing money

Adding a virtual fitting room to your online shop can reduce returns and boost your conversion rates. The problem is that most clothes try-on solutions are either prohibitively expensive or comically basic.

That’s why we’re exploring a smarter, more realistic option—one that’s accurate, affordable, and built for real people.

What our virtual try-on actually does

Our tech shows people how clothes will look on their bodies—not on models with impossible proportions.

You see how AI understands how fabrics fall across different body shapes. When your customer uploads a photo, our system maps their unique body shape and applies realistic fabric physics. For example, a T-shirt drapes differently on someone with broad shoulders than it does on someone with a narrower frame, and jeans hug curves differently depending on the hip-to-waist ratio.

What works (and what we’re improving)

Let’s be straight: our AI is impressive, but it’s not magic. We’re still perfecting it.

Right now, it handles most everyday clothing well. But it may get confused by intricate details like lace cuffs and complex patterns, textures, or colors.

Your move

Virtual try-ons aren’t a trend—they’re becoming the norm. Brands that act now won’t just cut costs—they’ll lead the next wave of customer experience. Your competitors know it. The question is: will you lead the pack or play catch-up?

It’s an early-stage opportunity. If you’re a fashion brand, retailer, or e-commerce seller curious about what’s next, we want to hear from you. Spots are limited. Email us at work.with@generated.photos to claim early access and help shape what comes next.