Being an effective tool of web marketing, landing pages are getting more and more presence and diversity in the Web. Quality and well-chosen visuals for a landing page increase its emotional appeal and transfer the needed mood and message quicker. Earlier, we have already shared some tips on how to choose images for this goal, and today it’s time for some inspiration. No secret, more and more designers now tend to choose illustrations as hero images. And due to this UI design trend, the diversity of artworks created for the marketing goals seems to grow day by day.

Here we’ve collected some of the bright web design examples from the portfolios of designers and creative studios. The landing pages are made for different goals and themes, some of them promote products and services, the others give higher web presence to charities, communities, or educational stuff. Welcome to get inspired!

Design by Walid Beno uses hero illustration to visually share the idea of undersea internet cables.

Hero illustration by Vera Voishvilo reflects the atmosphere of the coworking space.

Tasty hero image for the landing page of the recipe contest platform by Cuberto.

Landing page for the platform of career testing by Zahidul is built around the catchy hero illustration.

Contrast and artistic landing page with illustration by Unfold.

Bitcoins, gradients and unusual perspective in a custom illustration for a landing page by uixNinja.

Landing page concept by Dmitrii Kharchenko applies hero illustrations with the feeling of isometric composition to share the atmosphere of virtual reality.

Landing page using a hero illustration for not only visual appeal but also stronger visual hierarchy by Tubik.

Hero illustration for a landing page by Unfold uses contrast limited color palette.

Landing page designed by Tubik uses dynamic theme illustration which also works as a directional cue.

Hero illustration for the landing page of the climbing gear store by Unfold creates the atmosphere of mounting climbing to appeal to the target audience.

Landing page concept by Dmitrii Kharchenko uses trendy hero illustration that adds some fun and shares the idea of the product.

Landing page design concept by Alexandra Glustsenko promotes guitar lessons with a beautiful theme illustration.

Landing page animation by Studio VOR is all built around digital artworks.

Landing page design with a pinch of romance by AfterGlow involves digital illustration to build visual storytelling.

Landing page animation by AfterGlow features funny monsters instantly setting the connection of the product with a visitor.

The atmospheric landing page concept designed by Outcrowd for yoga application uses animated theme illustration.

Another bright and dynamic hero illustration for the landing page design by Studio VOR.

Landing page for a charity campaign by Plainthing Studio features the prominent hero illustration animated to be even more catchy.

Landing page promoting scuba diving sessions by OWW uses the scroll interactions with a full-screen hero illustration.

Keep up with the updates, new articles and inspiring collections are coming soon.

Meanwhile, we offer you to check Ouch, the big library of free vector illustrations applicable to landing pages, websites, apps, blog articles, emails, and much more.

Review 12 popular UI design trends on Dribbble this year, check the collection of trendy education illustrations, and review the set of mobile app concepts with interface illustrations.

About the author: Marina Yalanska, content writer and design researcher, Managing Editor for Icons8 Blog.