Stop googling Etsy image sizes at midnight. This is your one-stop resource for every dimension, specification, and pro tip you need to make your shop look incredible.
Your images are doing WAY more heavy lifting than just looking pretty. They’re your sales team, your brand ambassador, and your first impression all rolled into one. Get the sizing wrong, and you’re basically showing up to a job interview in pajamas.
Etsy’s algorithm loves crisp, properly-sized images. Buyers scroll fast and judge faster. Your Etsy listing photo size can literally make or break whether someone clicks on your product or scrolls past to your competitor.
Whether you’re asking what size should Etsy listing photos be or wondering about the best photo size for Etsy, this guide covers every dimension you need to know.
Quick answers first
What size should Etsy listing photos be? 2000px x 2000px minimum, square format.
Best photo size for Etsy? 2000px x 2000px to 4000px x 4000px for crisp quality.
What types of files can you upload to Etsy? JPG, PNG, and GIF files accepted.
What is the largest file size you can upload to Etsy? 20MB maximum, but keep under 5MB for faster loading.
How to resize photos for Etsy? Use Canva, GIMP, or online resizers to maintain the aspect ratio and export files under 5MB.
Essential Etsy listing image size requirements
Your Etsy listing size and Etsy product image size specifications:
- Minimum: 2000px x 2000px (never go smaller)
- Sweet spot: 2000px x 2000px to 4000px x 4000px
- File formats: JPG or PNG
- File size: 20MB max, but aim for under 5MB
- Resolution: 72-300 DPI depending on product type
Etsy listing image size in pixels: 2000px x 2000px covers 90% of use cases perfectly.
Etsy listing photo size in inches: At 300 DPI, that’s 6.7″ x 6.7″ – perfect for print products.
Your Etsy photo size directly impacts search visibility. Etsy creates thumbnails from your first photo, and undersized images look pixelated when displayed larger. The size of Etsy listing photos affects both user experience and algorithm ranking.
What size are etsy listing photos that perform best? Square images at 2000px minimum consistently outperform other dimensions in search results.
Photo strategy by product type
Jewelry: Best size for Etsy listing photos is 2000px x 2000px with macro detail shots
Clothing: Photo size for Etsy listing should show texture – 2000px x 2000px minimum
Home decor: Image size for Etsy listing can go up to 4000px x 4000px for fine details
Digital products: Etsy recommended image size of 2000px x 2000px for mockups
What is Etsy store banner size requirements? Here are the current dimensions:
Standard Etsy banner size: 1200px x 300px
Etsy mini banner size: 760px x 100px
File size: Under 1MB for fast loading
How big is an Etsy banner? The main banner displays at 1200px x 300px on desktop, with mobile crops varying.
Pro tip: Etsy banner dimensions work best when you keep text centered in an 800px x 200px safe zone.
The size of the collage banner depends on the number of images in your collage, with different minimum requirements for two, three, and four images.
Profile and branding elements
Etsy logo size: 500px x 500px minimum for shop icons
Etsy shop icon size: Square format, 500px x 500px to 800px x 800px
Etsy logo dimensions: Must be readable at 40px x 40px display size
Etsy profile picture size: 400px x 400px minimum
Cover photo strategy
Etsy cover photo size: 1600px x 1200px for featured sections
Etsy cover image aspect ratio: 4:3 works across devices
Etsy shop cover photo size: Use to showcase brand story or best products
Etsy thumbnails
Etsy thumbnail size: Auto-generated at ~340px x 270px in search results
Etsy thumbnail ratio: 1:1 (square) source images display best
Etsy photo requirements
- Color space: sRGB recommended
- Resolution: 72 DPI minimum, 300 DPI for print products
- Etsy picture size requirements: Under 5MB for optimal performance
Perfecting your Etsy listing
Getting the dimensions right is just the foundation. Here’s how to make your images actually convert browsers into buyers:
First photo formula
Your first listing photo has one job: make people click. Here’s the winning combination:
Clean background strategy. White or neutral backgrounds make your product pop in search results. Busy backgrounds get lost in the thumbnail chaos.
Hero shot composition. Center your product in the frame with 10-15% padding. This ensures nothing gets cropped when Etsy generates thumbnails.
Lighting that sells. Natural daylight or soft white LED lighting shows true colors. Harsh shadows or yellow lighting kill conversion rates.
Scale and Context: Include size references for jewelry, household items for scale with decor, or lifestyle shots that show products in use.
Photo sequence strategy
Photo 1: Hero shot – clean, centered, white background
Photo 2: Lifestyle shot – product in use or styled setting
Photo 3: Detail shots – texture, craftsmanship, unique features
Photo 4: Size/scale reference – next to common objects or in use
Photo 5: Color/variation options – different angles or versions
Text overlay best practices
If you add text to images, follow these rules:
Readable at thumbnail size. Text should be legible even when your image is shrunk to 200px wide
High contrast. Dark text on light backgrounds or vice versa – no exceptions
Strategic Placement. Keep text in areas that won’t get cropped on mobile
Brand Consistency. Use the same fonts and colors across all listings
Color psychology for conversion
Warm colors (reds, oranges, yellows): Create urgency, great for sale items
Cool colors (blues, greens, purples): Build trust, perfect for luxury items
Neutral tones (whites, grays, beiges): Let your product be the star
Black backgrounds: Make colors pop, but can look cheap if not executed perfectly
Seasonal optimization hacks
Holiday prep. Update your first photo with seasonal elements 6-8 weeks before major holidays
Color trends. Follow Pantone’s color of the year and seasonal palettes
Seasonal props. Add relevant seasonal elements without overwhelming your product
Background swaps. Change backgrounds seasonally while keeping your product presentation consistent
A/B testing your images
Test these elements:
- Background colors (white vs. lifestyle)
- Product angles (straight-on vs. 45-degree)
- Lifestyle vs. studio shots as your first image
- With and without text overlays
- Different lighting styles
Track these metrics:
- Click-through rates from search
- Time spent on listing page
- Conversion rates
- Favorite/cart addition rates
Image SEO beyond size
File names matter. Name your files descriptively, like “handmade-silver-earrings-moonstone.jpg” instead of “IMG_1234.jpg”
Color accuracy. Ensure your images show true colors to reduce returns and bad reviews
Consistency across listings. Maintain similar photo styles across your entire shop for a professional appearance
Bottom line
Best image size for Etsy listing success: 2000px x 2000px, square format, under 2MB file size. This combination ensures crisp quality across all devices while loading quickly for mobile users.
Your Etsy listing photo is working 24/7 to sell your products. Picture size for Etsy specifications matters, but clarity and accurate product representation matter more.
What size do photos need to be for Etsy to succeed? Big enough to show detail, small enough to load fast, and consistent enough to look professional. Hit those three targets, and you’re ahead of 90% of your competition.
Learn more about eBay image sizes.
About the author
Mia Donovan. Marketing designer who weaponizes visuals to make people actually care about products. Archives competitor ads like rare artifacts, has lost friends over kerning disagreements, and analyzes color psychology with criminal profiler intensity.
