We’ve been doing some experimenting and usability testing to try and find the best Sign Up UI. Here are some insights that cost us several hundreds of dollars and a couple of weeks of our time.
We probably made our sign up too simple, so users thought it was a login form:
We had to add an optional name field. We don’t use it much on our website, but it solved the problem. The form doesn’t look like a login anymore.
There are two ways to explain it:
Solution: a button to show the password worked just fine.
When we started, we decided that Facebook would be the most convenient way to signup. Although we were planning to add other methods later, we had a series of usability studies run on a prototype that only had Facebook authorization.
It appeared to be the dumbest UI decision ever and we ran into all kinds of problems:
We saw a user struggle to login with Facebook for 8 minutes; after failing to do so, she got so upset that she refused to continue the usability test.
Although some security experts and anti-spam activists wouldn’t agree, I believe we should view these as the developer’s problems, not the users’ — we shouldn’t make our problems their problems.
If you absolutely need to confirm email, make sure users can continue to use the website and confirm their email later, for example within 48 hours. This way they aren’t distracted from browsing and can confirm their account when they read their email.
Our purchase process doesn’t require registration; after the purchase, we do the following:
It’s a source of problems that appear both in our usability testing and from the experience of our support.
The solution is to ask the user to enter a password after signup. It could be a page with a single field.
So these were the hidden rocks we found while playing with our sign up forms. I hope you’ll be able to apply some of our practical conclusions to your projects.
Countless Sign-Up forms are not the only asset we created during our 5 years journey. What Can You Learn From People Who Drew 30,000 Icons?
If you’d rather focus on one thing at a time, take a look at this Button That Fooled Them All
About the Author: Ivan Boyko is a founder of Icons8. He got his first job after drawing a banner with CTR of 43%. After years of creating icons, he specializes in rapid prototyping and backlog grooming.
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