Every marketer, as well as an entrepreneur, knows that content is king in the digital landscape of business processes. Creating great viral content and using it effectively in digital marketing boost your business significantly. Web marketing plays a very vital role in the success of modern businesses that are heavily influenced by digital marketing nowadays.
The use of video content and augmented reality AR technology in modern web marketing has increased exponentially due to many great reasons. Entrepreneurs and professional business services are hiring OpenCV developers to benefit from the AR technology in the web marketing arena. The increasing demand to hire an OpenCV developer has increased the OpenCV developer salary significantly in the marketplace.
The main objective of all these efforts is to optimize the conversion ratio on your business website through different web marketing approaches.
Impact of Web Marketing on Modern Businesses
According to the eMarketer information, the global spending on web marketing ads was about $283.35 billion in 2018, and it is expected to reach $ 517.51 billion by 2023. Web marketing has become very critical for every business in today’s modern business ecosystems. Web marketing is a wider concept to promote products or services and increase sales. The major components of web marketing include social media ads, Google ads, PPC, email marketing, SMS marketing, blogs, tutorials, videos, how-to guides, SEO, and other value-added items on the web environment.
Web marketing can increase sales by 3 times and reduce advertisement expenditures by many times. All sizes of businesses cannot survive without effective use of web marketing in today’s fiercely competitive marketplace. OpenCV for computer vision tasks is being extensively used through modern web development tools in achieving the benefits of contemporary digital marketing.
Every digital marketing company is hiring remote development teams through IT outsourcing to cater to increasing demand for implementing the digital marketing tools at the web development stages. Online marketing saves a substantial amount of money on ads as compared to the traditional forms of ads.
Top 5 Useful Tips for Effective Web Marketing
Effective web marketing has become so complex, information-oriented, and technology-powered in modern web environments. The latest technologies, multiple marketing channels, valuable content, paid clicks and searches, and many other such types of factors are used in modern web marketing. The major components required for web marketing strategy include:
- accurate data,
- skilled tech talent,
- powerful software tools,
- a strong network audience.
The most important aspect of web marketing is that you should be very sincere and honest with the rules and industry best practices that directly or indirectly affect those major parts of web marketing, as mentioned above. You need a professional web development company with marketing experts to implement web marketing strategies successfully. A marketer can also learn web development and business intelligence to become an effective marketing strategist.
Let’s discuss the top 5 useful tips to launch effective web marketing for your business.
Tip 1. Website Should Be SEO Optimized
Without an SEO optimized website, your dream of a successful business cannot materialize. As many as 77,237 searches per second are performed on Google search engine only. According to the latest research, more than 39% of the ecommerce traffic originates from search engines, and more than 93% of the online experience starts with the search engine. In such circumstances, SEO plays a vital role in the success of any business. The SEO helps you create organic traffic, which is the most effective in terms of the conversion rate of the website. An SEO optimized website should follow all the basic rules of white hat SEO. SEO optimized website should be:
- Well designed
- Fully responsive
- Should have a proper site map
- Valuable content consisting of videos, images, text, and info-graphics
- The keywords should be properly incorporated
- Should have worthy back-links
- Properly optimized for on-page SEO
Tip 2. Leverage the Power of Social Media
Social media plays a very important role in the success of web marketing. According to Statista information, there are about 2.82 billion internet users on social networks by the mid of 2019. The social network users constitute about 64% of the entire internet user population. The top three social networks that play a key role in businesses include Facebook, YouTube, and Instagram.
More than 30% of online shoppers make purchases from social media networks, according to the latest studies. A big ratio of over 23% of online shoppers gets influenced by the recommendations on social media websites. So, always put your full efforts in social media marketing to make your business a commercial success.
Tip 3. Use AR Technology
Augmented technology AR is one of the most powerful technologies that are changing the landscape of eCommerce and online marketing. Use AR technology in mobile applications so that you can increase the conversion rate significantly. AR technology will be the future of eCommerce in the coming years. The combination of AR technology, images, and video content would make your business a big success in the future. Always use cutting edge technologies like AR and the latest video technologies for web marketing and eCommerce.
Tip 4. Target the Right Segment of Market
Targeting the right audience is one of the most complex matters in web marketing. You need to obtain actionable consumer insight, which is not possible without modern tools and technologies. The analysis of the consumer data to study the behavior, interest, attitude, opinion, values, and other metrics cannot be accomplished without deep data analysis tools powered by artificial intelligence and machine learning. You need to explore the heaps of data on social media, Google ads, online searches, website visits, and much more to find the right audience.
When you figure out the right audience, you can easily launch a web marketing campaign that is going to provide you with the desired business bottom lines. So, always make sure you are targeting the right audience in your web marketing campaigns.
Tip 5. Always Run Valuable Blog Web
Digital marketing is much more effective and long-lasting as compared to the traditional forms of marketing. Web marketing creates great value for the audience. The audience mostly searches for valuable content related to knowledge, learning, and understanding. You can provide valuable and meaningful content to online users by running authorized blog websites. The blog websites should include great articles, videos, and images that offer value to the customers. This improves user experience and trust in your brand. You can get high-value back-links from your blog sites.
Case Studies: Top Brands Implement Web Marketing Effectively
Almost every online company leverages the power of web marketing through their digital marketing campaigns. A few of the most successful brands are mentioned below.
The web marketing campaign of the Zappos fashion shoe store is one of the most successful in the market. It focuses on providing a great experience and the value of the money the customers pay. It offers a 365-day money-back guarantee, special offers, discounts, loyalty points, free shipping both ways, and much more. This increases customer satisfaction, and people get attracted extensively. Customers create a consistent sequence of praises online and offline that improves the organic value of online search.
American Express uses web marketing effectively by creating a community of online conversations with the help of a collaborative website, where the business and industry experts share their opinion about a variety of topics related to business and finance. A huge community helps each other with professional knowledge, which creates a powerful tool for organic search and click-through impact on the main business website. This strategy is most successful in garnering the trust and satisfaction of the customers.
The effective use of web marketing by Slack collaborative platform is imminent from its customer growth from just 15 thousand in 2014 to over 2 million customers today. Slack’s growth is fully powered by web marketing and its subsequent professional services. The main focus of the marketing campaign is based on customer participation and professional customer support. It uses the ‘Slack wall of love’ for customer participation on twitter. It also responds to thousands of tickets on a daily basis.
How Can Businesses Benefit from Web Marketing?
The major benefits of web marketing are listed below.
- Reduced cost
- Pan-global reach
- Increased conversion
- Long-life ads and their impact
- Improved ROI
- Supports personalization
- Highly measurable
- Highly effective
- Easy to modify
- Focused on a targeted segment of the market
- Options for multiple channels
And much more.
Web marketing is the future of the business: it offers multiple channels of marketing at a very low price. The trend of web marketing is continuously increasing. The tips mentioned above are helpful to make your web marketing a success.
About the Author: this is the guest post by Anastasia Stefanuk, a passionate writer and Information Technology enthusiast. She works as a Content Manager at Mobilunity, a provider of dedicated development teams around the globe. Anastasia keeps abreast of the latest news in all areas of technology, Agile project management, and software product growth hacking, at the same time sharing her experience online to help tech startups and companies to be up-to-date.
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