Designing your business cards is an important task not to be overlooked. They serve as extensions of your brand so you want to ensure it conveys accurate information about who you are and what you do in a captivating way. Here is what to put on a business card to ensure they are of the highest quality for your upcoming networking events.
Don’t have time to read the post? Scroll to the bottom for a complete checklist of business card info.
So, don’t forget the following business card information.
Your business card needs to convey the identity of your business, and what better way to do that than with your logo? That’s what it’s for after all. This visual will enable people to easily identify your brand wherever they may encounter it in the future, whether that is your website, a newsletter, or a physical store.
A classic business card design includes your company logo in the upper left-hand corner. Though this is standard practice, more and more people are choosing to get creative with their designs, whether that include different shaped business cards or new business card design trends.
Have you ever got a business card from someone that either didn’t have their name or their job title on it? You find yourself trying to remember who you specifically spoke to and what they do, so what was the point of the business card?
People that take your business card usually intend on following up with you specifically. There are a couple of things to consider when deciding on your name and job title.
You can put your full name, or you can choose to put your preferred name. Say you’re name is Katherine but you prefer to be called Kate, put Kate on your business card. Avoid the conversation regarding what you prefer to be called by introducing yourself that way from the beginning. Make sure this is consistent across all platforms, including your website and social media, just in case someone decides to peruse your profiles after.
Avoid being too vague or misleading. You want your clients to understand your role and responsibilities. You don’t want to mislead a potential customer and risk losing their trust and business.
The whole point of a business card is to give people a way to contact you. Always give your direct, professional contact information. No one wants to have to go through three operators and a secretary before being able to talk to you. Include your work email address, direct phone number (if applicable) and street address if you have a brick-and-mortar location you rely on your customers visiting.
Making it easy for someone to contact you will make the task more appealing. Nothing turns people off more than having to jump through hoops to contact someone.
Consider design elements such as icons to draw your audiences eye to certain information. Include a phone or envelope icon to signify your phone number and email address.
The ultimate goal of a business card is to generate interest in your business and what you have to offer. Include your website to encourage potential customers to visit and learn more.
If you are a freelancer, include a link to your portfolio. If you don’t have a portfolio, consider including a link to your LinkedIn page. Links to LinkedIn profiles are also an option for consultants or “one-man-show” business owners. People will want to get a feel for your background and expertise and this is a great way to show it.
Make it easy to read and type and they will be more likely to go home and type it into their search browser. There is no need to include all parts of the URL. For example, instead of including “https://www.icons8.com” simply put “icons8.com”. Browsers have become pretty good at directing people to where they want to go without all the technical URL parts, so there is no need to clutter your business card with it either!
You could take it a step further by including a QR code that would send people directly to your desired webpage.
Social Media has become a key aspect of many business marketing plans. Include the handles for your popular social profiles, such as your Instagram, Facebook, Twitter or Linkedin. If you’re a designer, you may want to include links to your Behance or Dribbble profile which are great alternatives to portfolios. You don’t need to list every single profile you are on since standard business cards have limited space, just the most relevant ones.
Consider including a social media icon set on one side of your card to draw the readers eye. If you’re active on social media, your audience is more likely to engage with you. With flat design being a popular design trend these days, we recommend checking out flat social media icon designs. You can really make them pop by surrounding them with white space. Here are some great social media icons for business cards that we found on Icons8:
If you include these key pieces of information on your business cards, you are well on your way to a successful design. The information is half the battle after all.
If you’re planning on designing new business cards, make sure you consult this guide to ensure you don’t miss crucial components. We also recommend researching current design trends and going with a printer who can provide you with unique business card options.
About the author: this is the guest post by Jaclyn Vlahos is the Content Specialist at Printi, an online printing company for creative professionals.
Title image by Focus Lab
Check the handy lists of free graphic design software and free vector tools and learn how to use icons on landing pages.
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