In terms of size and importance, one of the most notable social networks of our day is Facebook. For that reason, it must be included in their social media campaigns by all the companies that want to take advantage of the digitalization that we live to expand. But how do you build a Facebook page that is successful? Read in this article.
If you don’t build a Facebook page with a detailed plan to get seen, loved, and engaged, the odds of producing leads and clients from it are pretty slim. You can’t just choose any image, for instance — you have to choose one that’s the right size, high resolution, and your brand is properly represented.
Let’s chat about what, where, and how much to share in your Facebook profile for business, based on the advice from high-profile experts on social media. So go ahead and have a look!
Why Create a Facebook Page?
We now see more clearly what the rewards of having a Page for your organization will offer. Facebook, as a social network, is a perfect way to engage with those involved in the ideas. Generating these dialogues strengthens and humanizes your brand’s relationship between your company and users. So remember to send likes, answer questions, and respond to the private messages you receive.
Robust targeting opportunities are provided by Facebook Advertising for B2B marketing. You can use them to create campaigns that build awareness, boost traffic, generate leads, or drive conversions. Facebook has a better optimization algorithm, while LinkedIn provides more basic business or title wise targeting possibilities.
How to Create an Effective Facebook Page for Business
Invest in Your Page
Every day, you need to work on your Facebook page — but you need to spend money on your page as well. That’s right; I’m worried about Facebook advertising. There are many strategies that you can use, but the best option is that you buy Facebook likes.
To create a page for my bounce house company, I used Facebook advertising. And I’m going to spend 50 cents to $1 for every target I get on my page. There are cheaper likes out there … but with cheaper likes come cheaper results. I also spend around $50 on boosted posts every week so that on my page, more people see the content.
Your ad has to stand out from hundreds of competitive elements to get some publicity. Social media advertising campaigns, therefore, need to get the right to online ad copy to hit the target market and boost conversion. They both want the attention of the customer, so you need to find a way to draw it to get the point out fast. You must still remember that a lot of the rivalry is made up of other commercials. The total number can, at times, take up more than half of the screen.
Get the Basics Right
Once you are in the process of building a page for your brand or company, you’ll see two options — “Business or Brand” and “Community and Public Figure.” Click “Get Started” under the “Business or Brand” box if you are building a Facebook Page for your business goals. The next thing to get right is your audience.
The content you post probably won’t resonate with any of them if you don’t know your audience. People love seeing stuff that matters to them. It’s what keeps them coming back and getting more.
For example, I always appreciate that not only the restaurant but also the immediate area and the various goings-on in the community are shared by a local eatery. It’s nice to see the places you often visit if you think about where you live. They not only know how to impress you with their food offers, but they keep their fans aware of neighborhood activities to attract individuals to the area and to the restaurant in turn. Both types of posts get coverage, but talking about the group also comes from their biggest operation.
It’s important to promote yourself, but it’s not enough simply to tell people to buy this or that. Through them, you want to share. Talk about what they care about, talk to them.
Don’t Use a Personal Page
Instead of an official Facebook Company Page, we’ve come across many well-meaning advertisers and entrepreneurs who build personal accounts for their products. You’re losing out on all of the content development resources, paid advertising opportunities, and analytics/insights that come with a Facebook Company Profile, which places you at a massive disadvantage.
Plus, a personal profile will also necessitate the user to submit a friend request in a way to get involved with you, and the last thing you want to do is make that difficult for your viewers.
“For example, I already have a personal Facebook profile that I mainly keep private; the practice I’m talking about would be if I created a second, public one, or something along those lines, under the name,” says Amanda from HubSpot.
Typically, people use so to communicate on Facebook with professional friends without making them see personal images or other messages. Here are some things you could add to your page description to help your viewers know the brand better.
- Description: Let people know in 155 characters what your page is for.
- Categories: Categories can help individuals identify your website. Choose up to three classifications.
- Contact records: Add them here if you have a company telephone number, website, and email address.
- Location: Share your address in case you have a physical store or office.
Posts and Appearance
First impressions can be the difference between making a sale and starting with someone who never likes your Facebook page. A profile photo or cover image is often the factor of great influence on how people make that decision. I recommend that you use your company logo for your profile photo and keep it simple. For all your social media sites, use the same profile shot.
Some people say you can only update once a week. But I write as much as I can, as long as my fans like and comment on my blogs. If you do not engage with those who comment on your page, what good is it to have millions of likes? Try to respond to any comment, post, or a message left on your brand — even though you have millions of fans.
Dollar Shave Club is one of my top Facebook pages. They post great content that fits their marketing & brand perfectly. And they’re doing a great job of answering comments, even when people complain.
You start building a community that you then manage if you can get people to talk about you or to convene around a shared interest. This helps create trust within your brand but also attracts individuals to your content. Take a big name like the Chips of Lays. For instance, they have taken to their Facebook community to have them vote on chip flavors that are potentially new. They’ve made their audience a part of the brand by empowering individuals to engage with their website and support.
Having achieved all of the above, having a plan for social networks (in this case, Facebook) becomes fundamental. This will allow you to determine what kind of content you are going to share, how often, what tone, and other variables will simplify your assignment.
From that perspective, it is highly recommended to analyze your audience’s profile to clarify what type of content can add value and interest, and then create a publication plan. With the guide from Buffer on how to build a social media plan, you will learn more about all this.
You could also read the news stories of people who mistakenly shared personal material on the social media platforms of their employers — the worst fear of a marketer. So, delegate Facebook Business Page positions only to the staff who absolutely need it for the jobs they do every day to stop publishing mishaps like those.
Frequency of Posts
How much you write, and why can be an important factor in your Facebook content plan. You won’t look as trustworthy or credible if you don’t post frequently enough — after all, how much confidence do you put in a company that hasn’t updated its Facebook page for several months? However, post too much, and individuals might get sick of seeing your content saturated with their feeds.
Here’s where an editorial schedule on social media can be particularly useful. It will help you set a timetable for when you share specific posts due to season or general popularity, like any other online content.
You can need to change your calendar several times, particularly in the early stages of setting up your website, as you want to review the output of your Facebook Insights alerts (which can be reached from the tab at the very top of your page).
Beginning to wonder how to schedule posts? Inside the HubSpot software, you could either use an outer publishing tool such as the Social Inbox or the Facebook functionality itself. For the latter, press the arrow next to the “Publish” button and click “Schedule Post.”
As a marketer or company owner, funneling individuals from other websites to your own is one of your toughest tasks. With an ad campaign on search engines, you can accomplish this, hoping for a high click-through rate. Ideally, you target consumer ad copy in social media as a part of your promotional campaigns. Your target audience hangs out in different areas of the internet, but search engines and Facebook are used by a large majority of every target audience. Make sure you go through our article above to best understand how you should promote your content on Facebook.
About the author: Christopher Reyes is an educator who has been working in designing and marketing for the last ten years. He is an expert in social media optimization and creative content curation with a penchant for boosting new endeavors.
Title image from Abstract pack on Ouch