Why “aesthetic”?

In a word: opportunism.

One day, we woke up with a traffic spike.

aesthetic icons

This is our traffic spike after the release of iOS 14. SEO agencies, feel free to use it for your portfolio!

With my base level of happiness, I thought it was either

  • a DDOS attack,
  • somebody parsing us,
  • all of the above,
  • or something worse.

However, after a little digging, we’ve found people are searching for aesthetic app icons for iOS. They ended up on our website, getting some random icons.

aesthetic icons icons8

This is what people saw on our website when they searched for aesthetic app icons. Could this selection of icons be dorkier?

We made what they are looking for, hopefully:

aesthetic icons

Here’s the first prototype of our opportunistic project

Why “Aesthetic,” not Aesthetic?

You can’t call something aesthetic in the world of trans-meta-post-postmodernism.

aesthetic icons

Our Goal

In the world of equal, perfect iPhones, we curate chaos. And we give you the recipes for that. Some of these images originate from popular culture, some from the past.

aesthetic icons

We also contribute everything we have created for the last eight years: our icons, illustrations, and photos. For customizing your iPhones, they are all free.

aesthetic icons

Download “Aesthetic” Icons and Show Your Customized Screens to the World

We’ve released a pack of “aesthetic” app icons on Product Hunt. As the makers of over 140k icons, we love that iOS14 lets Apple users create personalized home screens.

aesthetic icons

This trend motivated us to create our own themes and collect inspirations from around the web. Check them and surf that wave, submit your screens to see them in our collection!

aesthetic icons


CEO Column by Ivan Braun, the founder of Icons8

Check the step-by-step tutorial on how to change app icons on your iPhone home screen.

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